DMRyan wrote:Did anyone go check out the NCAA Midwest Regional Finals of Track and Field this past weekend?
For a semi large event that will be the gateway to see how Des Moines performs for the NCAA Track and Field Finals next year, I didn't really hear much about it. Hopefully the turnout was decent, even if it wasn't as large of a specticle as the annual Drake Relays.
NCAA Championships: D.M. pumped up for cash windfall
By ANDREW LOGUE ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¢ [email protected] ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â¢ June 8, 2008
Officials for the city of Des Moines are projecting a $10.7 million boost from hosting the NCAA Track and Field Championships.
The four-day meet begins Wednesday at Drake Stadium and features 1,176 athletes. Saturday's finals will air live on CBS.
"This is a major event," said Greg Edwards, president of the Greater Des Moines Convention and Visitors Bureau. "It's still a niche market, but it really does have a major impact dollar-wise."
The financial benefits of such an event can vary from city to city.
Mike Testa of the Sacramento Convention and Visitors Bureau estimates the NCAA meet had a $3.6 million economic impact on his city last summer.
"We always try to go very conservative," Testa said.
Testa and Edwards both said Des Moines will be helped by hosting the meet for the first time in 38 years.
Edwards also said having the NCAAs in the center of the country could make it easier for fans to attend.
"There's many different formulas and figures for these things," Edwards said.
A total of 11,000 hotel rooms have been blocked off for the meet - 3,500 more than were filled in Sacramento.
Cindy Roberts, director of sales and marketing for the Marriott Des Moines Downtown, said all 415 rooms are booked.
She said guests began making reservations more than a year ago.
"The hotels I've talked to, everybody is sold out or close to sold out," Roberts said. "I think this is an event that all the hotels benefit from, because it's so large and the teams will stay anywhere. Sometimes, they want to stay close to Drake. Sometimes, they want to stay out in the suburbs. Or sometimes, they want to stay downtown. They have a variety of hotels they can select from."
Restaurant owners also expect a rush.
Scott Carlson, owner of Court Avenue Restaurant and Brewing Company, is basing his expectations on what happens during Drake Relays weekend in April.
"It'll be a little bit like the Relays, only this event will bring more people who have never been to Des Moines before," Carlson said. "I think most runners will come to the NCAAs with a peer group. Five, six or 10 people per runner I'm sure is probably the average."
In a typical year, Des Moines generates between $35 million and $40 million from sporting events.
The NCAA women's basketball regional at Wells Fargo Arena in March generated about $1 million for the city. The Des Moines Marathon typically brings in $360,000.
Edwards said one of the biggest perks is having the NCAA meet on CBS, with Des Moines as the backdrop. An audience of just over 1.1 million watched last year's meet in Sacramento.
"It gives Drake and Des Moines such great visibility," he said.
PlatonKarataev wrote:Good job out of Drake in landing the 2011-2012 NCAA Track and Field Championships.
http://www.desmoinesregister.com/articl ... Des-Moines
It appears that we may be seeing a rotation setting up here between DM and Eugene. Nothing wrong with that.
Hopefully the rivers aren't swelling over their banks in 2011 and 2012...
Partnership hopes to pack Drake for NCAA meet
The Greater Des Moines Partnership and Greater Des Moines Convention and Visitors Bureau are hoping to pack Drake Stadium for the 2012 NCAA Division I Outdoor Track and Field Championships to better promote Des Moines. Jay Byers, CEO of the Partnership, said maximizing the tickets sold for the June 6-8 event will help show that Des Moines is an area that can host national events, which could provide for more opportunities in the future.
Emil wrote:Not going to happen until they can get the warmup facility built. The fact that they've started emphasizing the basketball facility for the short term indicates to me that they weren't expecting this one.
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